Groupon-Like Site Rewards Buyers For Donating To Charity
Members of The Mutual support a good cause while receiving exclusive deals.
The Mutual is a social platform that encourages charitable donations by providing incentives like exclusive deals and discounts at shops and restaurants. The New York startup calls its service the ‘Groupon For Good’ where customers pay a membership fee of $10 a month to access the ‘perks’. 80% of the monthly fee goes towards charity while the remaining amount covers the company’s administration and every-day operations.
The charities currently supported help with environmental causes. These not-for-profit organizations include: Carbonfund.org, Oceana, The Trust for Public Land, World Resources Institute and Center for Ecoliteracy.