Guinness Creates AR Game To Decorate Pints With Blippar
Users can place holiday-themed items on their glass and share the image with friends.
Guinness is venturing into augmented reality with its holiday game “Decorate Your Pint”. By downloading the Blippar app, iOS and Android users will be able to take a picture of their pint of Guinness complete with Christmas decorations like a Santa hat, snowflakes, baubles, gifts, ribbons and even falling snow. The image can then be shared with friends and followers via email, Facebook or Twitter, with the message “What I really want for Christmas…”. Blippar's marketing and founding director, Jessica Butcher, said: