Guinness Creates AR Game To Decorate Pints With Blippar

Guinness Creates AR Game To Decorate Pints With Blippar
technology

Users can place holiday-themed items on their glass and share the image with friends.

Emma Hutchings
  • 16 december 2011

Guinness is venturing into augmented reality with its holiday game “Decorate Your Pint”. By downloading the Blippar app, iOS and Android users will be able to take a picture of their pint of Guinness complete with Christmas decorations like a Santa hat, snowflakes, baubles, gifts, ribbons and even falling snow. The image can then be shared with friends and followers via email, Facebook or Twitter, with the message “What I really want for Christmas…”. Blippar’s marketing and founding director, Jessica Butcher, said:

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