BeerFriender matches two people who want to buy the product for themselves so they can pretend it's a Christmas present.

Heineken‘s social media app ‘BeerFriender’ for Facebook, promotes its BeerTender product and offers to facilitate the purchase for those who feel guilty about buying it for themselves.

Heineken’s BeerTender offers an at-home draught beer experience for $99 and although Heineken believe it would make a great purchase, they acknowledge that it isn’t in the holiday spirit to buy one for yourself. So they offer to match those who really want one to someone else in the same situation, so you can both buy one but make it look like it’s a gift.

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