With 4.6 million adult fans, the beer maker announces a strategic partnership for consulting services.

Facebook and Heineken are joining forces in a new global deal in which the brewer will pay for consulting and early access to new products, Heineken said today.

The agreement, which follows a more than $10 million deal the social network struck this year with liquor giant Diageo, comes as Facebook seeks to cozy up with big advertisers in advance of its IPO.

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