A combination smart shoe and iPhone app transmits and visualizes data picked up by a chip implanted in the soccer cleat.

Your days of phony hustling on the soccer pitch — appearing to exert maximum effort while actually conserving energy — are over, thanks to a new shoe and app recently introduced by Adidas.

Released this month, the free miCoach Soccer app for iPhone and iPod touch collects and visualizes data wirelessly transmitted from a chip planted into a cavity of the adizero F50 soccer cleat. The shoe and chip came out in Europe, Asia and Latin America in November before debuting in the U.S. this month. Mashable

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