Hockey Team’s Exclusive Microchipped Jersey Boosts Season Ticket Sales

Hockey Team’s Exclusive Microchipped Jersey Boosts Season Ticket Sales
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Fans can scan their sleeve at stadium stores to get discounts on merchandise and refreshments.

Emma Hutchings
  • 5 december 2011

The National Hockey League team Tampa Bay Lightning introduced exclusive jerseys for season ticket holders, which featured radio frequency (RF) chips installed in the sleeves. These enabled the wearer to receive exclusive discounts on refreshments and team merchandise at the stadium stores. They have prompted an increase in season ticket sales from 6,000 last year to 11,000 this year, and home games see the stadium filled with around 70% Lightning jerseys.

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