Honda Civic Interactive 360º Film Invites Viewers To Explore Alaskan Ice Caves & Underwater Art Museums
"Off the Grid" was created by Wieden + Kennedy to support the launch of the new 2012 model.
To support the launch of the 2012 Honda Civic, Wieden + Kennedy created an interactive 360 degree online experience that lets people explore amazing environments and journey into the unknown. Inspired by Google’s Street View, “Off the Grid,” lets users move the camera through 360 degrees to explore the different locations fully.
Viewers leave a virtual art gallery through a hole in the wall, following a Street View-style red line and clicking the white arrow to move forward, visiting areas like previously unexplored Alaskan ice caves and an underwater art museum. For the film, available on Honda Civic’s YouTube channel, Wieden + Kennedy worked with Partizan and film director Michael Geoghegan to capture the imagery, TTX for the filming and yellowBird for the 360 degree player.
Below is a ‘making of’ film, which explains a little more about the various film locations and how the experience was created: