menu

Honda Civic Interactive 360º Film Invites Viewers To Explore Alaskan Ice Caves & Underwater Art Museums

Honda Civic Interactive 360º Film Invites Viewers To Explore Alaskan Ice Caves & Underwater Art Museums
technology

"Off the Grid" was created by Wieden + Kennedy to support the launch of the new 2012 model.

Emma Hutchings
  • 21 december 2011

To support the launch of the 2012 Honda Civic, Wieden + Kennedy created an interactive 360 degree online experience that lets people explore amazing environments and journey into the unknown. Inspired by Google’s Street View, “Off the Grid,” lets users move the camera through 360 degrees to explore the different locations fully.

Honda Civic Interactive 360º Film Invites Viewers To Explore Alaskan Ice Caves & Underwater Art Museums

Viewers leave a virtual art gallery through a hole in the wall, following a Street View-style red line and clicking the white arrow to move forward, visiting areas like previously unexplored Alaskan ice caves and an underwater art museum. For the film, available on Honda Civic’s YouTube channel, Wieden + Kennedy worked with Partizan and film director Michael Geoghegan to capture the imagery, TTX for the filming and yellowBird for the 360 degree player.

Below is a ‘making of’ film, which explains a little more about the various film locations and how the experience was created:

Honda Civic

+#technology
+Automotive
+culture
+Culture
+Electronics & Gadgets
+Google
+Honda
+interactive experience
+off the grid
+technology
+Wieden+Kennedy
Trending

Roundtable: The Patient Will See You Now

AI
Related Expert

Ariel Waldman

Space Exploration, Education, Science, Technology

Social Media august 18, 2017
Reports
Reports
AI august 18, 2017
Entertainment august 17, 2017
No search results found.