How An Integrated Marketing Campaign Boosted IKEA’s Sales Over 7% [Headlines]

How An Integrated Marketing Campaign Boosted IKEA’s Sales Over 7% [Headlines]
Advertising

The Swedish furniture retailer has a low amount spent per customer and spent the last year trying to boost those numbers.

Dory Carr-Harris, PSFK
  • 14 december 2011

Media agency MEC and ad agency Ogilvy & Mather faced a tough challenge earlier this year: to grow the amount each customer spends per transaction at IKEA (known as “ticket size”), a figure which had only seen a mere 2% growth during 2010.

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