How Iceland Has Turned Misfortune Into Opportunity
PSFK travels to Iceland to see how the country's creative economy is rebounding from the financial collapse.
Back in 2009, Monocle Magazine ran a cover story hypothesizing what's next for Iceland. Less than half a year after a spectacular economic crash, the country was still reeling from its highly-public fall from its perch as one of the wealthiest countries in the world, and grappling with an ultimately uncertain future. While Monocle suggested the embattled country should turn to abundant locally-generated sources of revenue, like geothermal energy and other agricultural assets, two and half years later it appears Iceland has decided to place its bets on its most reliable resource yet: the Icelandic people.