How Lincoln Plans To Relaunch In A New Age Of Luxury
Luxury auto brand execs discuss the importance of customer connection, technology that allows better design and the concept of 'brand as magician'.
PSFK recently attended a panel discussion on the luxury sector and how Ford’s premium brand would leverage the trends there. Surrounded by industry consultants, the best commentary came from those having to really sell in the market – namely the Chief Designer for Lincoln, Max Wolff, and the CMO, Jim Farley.
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