Pushing the boundaries of the business model is what it takes to survive in our new market of savvy, demanding consumers-- and it can actually save a business money.

PSFK has documented a shift in the mentality of the consumer towards more sustainable products and an update to the marketing campaigns that promote them. We have also begun to notice a response from businesses that are revolutionizing their business practices to appeal to more savvy and conscious individuals. In some cases we've seen a move away from the traditional buy and sell model to more creative, community oriented resource-sharing systems.

At our recent PSFK CONFERENCE SAN FRANCISCO 2011, Keith Yamashita, Micki Krimmel and Erik Joule discuss how by using out of the box thinking in response to consumer desire, businesses can not only save money but create new standards for innovative, sustainable business.

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