In Brief

Win a unique shopping experience in New York just by checking into retail stores.

Internationally known fashion house Hugo Boss aims to increase in-store traffic by holding a global competition using Foursquare. To enter, participants must follow the brand on the location-based social app and use their mobile devices to check-in to a Hugo Boss retail store. Every check-in earns an entry to win an “exclusive shopping experience with a leading style icon in New York.”

Selected Hugo Boss stores will promote the competition with an exclusive in-store window display where users can check-in by scanning a QR code.

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