Win a unique shopping experience in New York just by checking into retail stores.

Internationally known fashion house Hugo Boss aims to increase in-store traffic by holding a global competition using Foursquare. To enter, participants must follow the brand on the location-based social app and use their mobile devices to check-in to a Hugo Boss retail store. Every check-in earns an entry to win an “exclusive shopping experience with a leading style icon in New York.”

Selected Hugo Boss stores will promote the competition with an exclusive in-store window display where users can check-in by scanning a QR code.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)