IKEA FAMILY Relaunches Loyalty Programme With Cool Form
Furniture retailer ensures a fun application form that fits with the brand.
IKEA has relaunched its FAMILY loyalty program in the U.K and Ireland with a redesigned application form. The form now resembles a flat pack, something which is synonymous with IKEA and moving. The reader ‘opens’ the application as if they would with a box in order to reveal the programme’s benefits and also the application form. The flat-pack theme continues with the e-mails and mail the applicant receives regarding the loyalty programme.
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