Flipkart's new 'Wallet' lets customers store money to purchase items without entering their card details every time.

India’s leading e-commerce site Flipkart, founded four years ago by former Amazon employees Sachin and Binny Bansal, has added a prepaid payment feature that lets customers store their money on the site. Shoppers can then use the ‘Wallet’ to purchase items without having to enter their credit or debit card information.

This new feature aims to simplify online payments for customers as they can store up to Rs. 10,000 ($190) in their Wallet and then use the money for multiple purchases over a long period. The checkout process is also faster and more reliable as they don’t use payment gateways or enter their financial details.

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