Indian E-Commerce Site Adds Prepaid Payment Feature

Indian E-Commerce Site Adds Prepaid Payment Feature
technology

Flipkart's new 'Wallet' lets customers store money to purchase items without entering their card details every time.

Emma Hutchings
  • 1 december 2011

India’s leading e-commerce site Flipkart, founded four years ago by former Amazon employees Sachin and Binny Bansal, has added a prepaid payment feature that lets customers store their money on the site. Shoppers can then use the ‘Wallet’ to purchase items without having to enter their credit or debit card information.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.