Reebok has created a mobile app that informs an individual’s Facebook friends and Twitter followers when a person has planned to go out for a run—and whether or not they actually do.

In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Peer-Pressure. One example of this mechanic is Reebok's The Promise Keeper mobile application. Sports brand Reebok has created a mobile app that informs an individual’s Facebook friends and Twitter followers when a person has planned to go out for a run—and whether or not they actually do. The Promise Keeper utilizes GPS technology to hold runners accountable for their plans, motivating them through the social pressure of publicly failing to reach goals.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in