Interactive Fashion Adventure Rethinks Holiday Shopping

Interactive Fashion Adventure Rethinks Holiday Shopping

The J. Crew sister brand offers customers a new way to explore its winter line.

Nick Bakshi
  • 15 december 2011

J. Crew sister brand Madewell is gearing up for the holiday season with its new ‘choose your own adventure’ fashion video. The video opens on models Dree Hemingway and Marina Munoz seated at a rustic wooden bench against a white backdrop. Will it be tea with Dree or coffee with Marina? That’s the first of the five choices you’ll have to make in guiding your model from pajamas to party attire. But remember: You’ve only got five seconds to make each decision.

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