Jack Daniels Stacks Oak Barrels In The Shape Of A Christmas Tree For Holiday Campaign

Jack Daniels Stacks Oak Barrels In The Shape Of A Christmas Tree For Holiday Campaign
technology

The whiskey brand invites fans to add a barrel, share a greeting and play a Facebook game.

Emma Hutchings
  • 14 december 2011

The Jack Daniels holiday campaign includes TV, print and online advertising, and features a 26-foot-tall Christmas tree made from over 100 white oak whiskey barrels. It was erected by the Jack Daniel Distillery in its hometown of Lynchburg, as a symbol of the true spirit of the holidays.

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