Johnnie Walker House In Shanghai Educates The Glitterati About Whiskey

Johnnie Walker House In Shanghai Educates The Glitterati About Whiskey

The brand invites the rich and famous to learn about Scotch whiskey in a luxury environment.

Emma Hutchings
  • 19 december 2011

Earlier this year, the first Johnnie Walker House outside Scotland opened in a hot nightspot district in Shanghai, China. The three-story restored house in Sinan Mansions offers entry to local trendsetters, celebrities and ultra-rich businessmen. As greater whiskey consumption in the country has led to an increased desire for information, the brand has targeted these people to educate them about the product in a luxury environment and hopefully boost its sales.

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