Johnnie Walker House In Shanghai Educates The Glitterati About Whiskey

Johnnie Walker House In Shanghai Educates The Glitterati About Whiskey
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The brand invites the rich and famous to learn about Scotch whiskey in a luxury environment.

Emma Hutchings
  • 19 december 2011

Earlier this year, the first Johnnie Walker House outside Scotland opened in a hot nightspot district in Shanghai, China. The three-story restored house in Sinan Mansions offers entry to local trendsetters, celebrities and ultra-rich businessmen. As greater whiskey consumption in the country has led to an increased desire for information, the brand has targeted these people to educate them about the product in a luxury environment and hopefully boost its sales.

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