Johnnie Walker House In Shanghai Educates The Glitterati About Whiskey
The brand invites the rich and famous to learn about Scotch whiskey in a luxury environment.
Earlier this year, the first Johnnie Walker House outside Scotland opened in a hot nightspot district in Shanghai, China. The three-story restored house in Sinan Mansions offers entry to local trendsetters, celebrities and ultra-rich businessmen. As greater whiskey consumption in the country has led to an increased desire for information, the brand has targeted these people to educate them about the product in a luxury environment and hopefully boost its sales.
Now Track More Ideas
- Interview: Casaza’s President On Building A New Kind Of Home And Design Inspiration Platform (With Help From HGTV’s Property Brothers)
- IKEA’s Small-Format Stores Cater To Urban Consumers With Curated Merch
- How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance
- How Brands Like eBay Enhance Home Delivery By Offering Extra Services & Support