Karl Lagerfeld’s New Line To Launch Exclusively On Retail Site Net-A-Porter

Karl Lagerfeld’s New Line To Launch Exclusively On Retail Site Net-A-Porter
technology

Consumers will be able to purchase the collection in the same month it's shown at Couture Fashion Week.

Emma Hutchings
  • 12 december 2011

At the Paris tech conference Le Web last week, Karl Lagerfeld and Net-a-Porter’s founder and executive chairman Natalie Massenet announced that they would be collaborating on a new fashion line. The rock-and-roll-themed collection Karl will launch exclusively on the retail site for the first month and Net-a-Porter will continue to be the only online seller of the 70 items of clothing after they becomes available in selected stores.

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