Key Trend: Using Gaming To Promote Fundraising

Key Trend: Using Gaming To Promote Fundraising
technology

Game experiences are enabling organizations and charities to reach potential donors often connecting in-game actions with micro-donations.

Timothy Ryan, PSFK Labs
  • 28 december 2011

In the course of our research for The Future Of Gaming report, the PSFK consulting team noticed that game experiences are enabling organizations and charities to reach potential donors through new channels, often connecting in-game actions with micro-donations to make the process of financial contributions more convenient and enjoyable.

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