Game experiences are enabling organizations and charities to reach potential donors often connecting in-game actions with micro-donations.

In the course of our research for The Future Of Gaming report, the PSFK consulting team noticed that game experiences are enabling organizations and charities to reach potential donors through new channels, often connecting in-game actions with micro-donations to make the process of financial contributions more convenient and enjoyable.

Below are the key examples for the trend “Using Gaming To Promote Fundraising”.

Gaming Device Powered By Movement Converts Steps Into Charitable Donations

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