Key Trend: Using Gaming To Spread The Word

Key Trend: Using Gaming To Spread The Word
technology

A number of new niche social networks are attempting to quantify and define online influence, creating a community of active members who can organically grow awareness about new products, promotions and campaigns.

Timothy Ryan, PSFK Labs
  • 28 december 2011

In our research for PSFK’s Future Of Gaming report, the PSFK consulting team noticed that a number of new niche social networks are attempting to quantify and define online influence, creating a community of active members who can organically grow awareness about new products, promotions and campaigns. To add value to these online communities and encourage participation, these platforms are rewarding members with increased status, virtual currency, exclusive perks and other incentives for sharing experiences and recommendations with their peers.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.