A number of new niche social networks are attempting to quantify and define online influence, creating a community of active members who can organically grow awareness about new products, promotions and campaigns.

In our research for PSFK's Future Of Gaming report, the PSFK consulting team noticed that a number of new niche social networks are attempting to quantify and define online influence, creating a community of active members who can organically grow awareness about new products, promotions and campaigns. To add value to these online communities and encourage participation, these platforms are rewarding members with increased status, virtual currency, exclusive perks and other incentives for sharing experiences and recommendations with their peers.

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