Consumers have purchased more than 1 million of the Amazon devices per week.

Despite mixed reviews in the media, momentum appears to be building for Amazon’s Kindle Fire. According to mobile ad network Millennial Media’s Mobile Mix report for November, ad impressions on the Kindle Fire have grown 19 percent each day since its launch in mid-November.

“We’re not just seeing millions of impressions, we’re seeing a monthly run rate of hundreds of millions of impressions,” Millennial Media said. AdWeek

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