KLM To Allow Passengers To Pick Neighbors Based On Facebook, LinkedIn Data

KLM To Allow Passengers To Pick Neighbors Based On Facebook, LinkedIn Data
technology

The airlines' pilot program offers an example of how brands can create utility with Facebook and LinkedIn but will depend on passengers' openness to be useful.

Paloma M. Vazquez
  • 16 december 2011

KLM recently announced a new pilot program, to take effect next year, which will allow passengers to select their seats based on the Facebook and LinkedIn profiles of other flight passengers. The opt-in system will invite travelers to link their profiles to their check-in information; as such, the service will depend on passengers making this information publicly accessible for other passengers – be they friends, co-workers, potential dates or networkers to court them on the flight.

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