Kraft Challenges Facebook Users To Take Two Minutes To Fight Hunger
The American food and beverage company's Facebook campaign has generated over 10 million donations to help combat hunger in the United States.
American food and beverage company Kraft Foods takes their corporate social responsibility efforts to the realm of social networking by launching a Facebook page named “Kraft Fight Hunger,” a campaign that aims to donate the equivalent of as much as 4 million meals via online and mobile activities, in line with Kraft’s bigger goal of providing 25 million meals to Feeding America.
Facebook users are encouraged to like the Kraft Huddle to Fight Hunger Facebook page and play the “2-Minute Trivia Drill” game experience. Every point earned in a given “2-Minute Trivia Drill” game experience is equivalent to 1 meal donation to Feeding America. As of today, more than ten million donations have been made.