LEGO Donates New Toy For Every Star Wars-Themed E-Greeting Card Sent From Its Site
To promote the holiday campaign, a huge LEGO Santa Yoda was constructed in San Francisco.
LEGO is inviting people to spread some holiday cheer by sending a virtual Star Wars greeting card to friends or family. For each greeting shared on its site up to December 24th, LEGO will donate one new toy to the U.S. Marine Corp’ Toys for Tots program, up to a maximum of one million toys. Michael McNally, brand relations director at LEGO, said: