Lexus Uses Social Media To Raise Funds For Its Holiday Charity Campaign

Lexus Uses Social Media To Raise Funds For Its Holiday Charity Campaign
technology

The automaker is also promoting its annual sales event, which offers lower financing on its hybrid models.

Emma Hutchings
  • 7 december 2011

Lexus has chosen to use social media as the platform for its ‘December to Remember’ campaign this year. Through to January 3rd, the automaker will be donating $5 to the charity Toys for Tots each time one of its “big red bows” is shared on Facebook and Twitter, up to a maximum of $100,000.

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