Lincoln Adds Mobile Ads To Its Multi-Platform Holiday Campaign

Lincoln Adds Mobile Ads To Its Multi-Platform Holiday Campaign
technology

The automaker is promoting its new sedan model with ads appearing in NBC's Today Show iPhone app.

Emma Hutchings
  • 7 december 2011

Lincoln is including mobile ads in its holiday campaign to promote the new 2012 MKZ sedan model to a wider audience. The automaker’s “Wishlist event” campaign, which has been in rotation for a couple of years, now features a mobile banner ad that reads “Get more than you wished for”. The ad is appearing in NBC’s Today Show iPhone app.

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