Lincoln Adds Mobile Ads To Its Multi-Platform Holiday Campaign
The automaker is promoting its new sedan model with ads appearing in NBC's Today Show iPhone app.
Lincoln is including mobile ads in its holiday campaign to promote the new 2012 MKZ sedan model to a wider audience. The automaker's “Wishlist event” campaign, which has been in rotation for a couple of years, now features a mobile banner ad that reads “Get more than you wished for”. The ad is appearing in NBC's Today Show iPhone app.
When users click the ad they are taken to a page divided into four sections: dealers, offers, inventory and compare. Potential customers can learn more about the MKZ, watch a clip explaining its main features, locate and contact nearby dealers, view local offers and availability, or select other Lincoln models to see how their features differ from the MKZ. Lincoln's multi-platform campaign also includes a website and broadcast spots promoting the new vehicle.