Lingerie Ad Brings Traffic To A Halt

Advertising

An European lingerie brand literally stops traffic with its new advertising campaign. Now it has released a video poking fun at its tremendous success.

Alice Chan
  • 9 december 2011

Lingerie brand, Figleaves, has recently posted a video that highlights the effect of its latest advertising campaign in the London subways. The posters, featuring Slovakian born model, Martina Volkova, in silk underwear and thigh-high stockings has had a strong impact on consumers. Moreover, the posters have stopped foot traffic and caused numerous accidents in London’s Underground. Figleaves reported that the campaign has brought the brand a 65 percent increase in sales and hopes to see more as commuters stop and stare. Sue Herrick, Brand and Product Director describes the campaign:

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