Neiman Marcus Launches Campaigns With Foursquare And Facebook To Reach Online Audience

Neiman Marcus Launches Campaigns With Foursquare And Facebook To Reach Online Audience
technology

Neiman Marcus has been slow on digital uptake but is now engaging a potentially younger and wider spread consumer base with its updated ad platform.

Emma Hutchings
  • 16 december 2011

High-end retailer Neiman Marcus may have been slow to embrace social media, like many luxury brands, but in the last few months it has hosted a number of digital campaigns to boost its online presence. Now the retailer has almost 500,000 fans on Facebook and 50,000 followers on Twitter.

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