In Brief

Neiman Marcus has been slow on digital uptake but is now engaging a potentially younger and wider spread consumer base with its updated ad platform.

High-end retailer Neiman Marcus may have been slow to embrace social media, like many luxury brands, but in the last few months it has hosted a number of digital campaigns to boost its online presence. Now the retailer has almost 500,000 fans on Facebook and 50,000 followers on Twitter.

Neiman Marcus’ campaigns included a Foursquare scavenger hunt called “Clutch me if you can.” A Nancy Gonzalez clutch bag was hidden in 15 of its 41 stores and customers had to check-in via Foursquare to find out whether that store featured a hidden handbag and receive clues about how to find it.

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