Macy’s Extends Its Eco-Friendly Efforts To Produce Recyclable Gift Cards

Macy’s Extends Its Eco-Friendly Efforts To Produce Recyclable Gift Cards
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The largest store on earth encourages consumers to recycle old gift cards to protect the environment.

Alice Chan
  • 22 december 2011

Macy’s is partnering up with Earthworks System LLC, the global leader in recycled PVC sheets for the plastic card industry and plastic card recycling programs, to create a recyclable gift card program for its customers. Each Macy’s gift card will be imprinted with a Earthworks System Recyclable identifier to indicate it is made of Earthworks System-approved recyclable material. Once a customer has used up the balance in the gift card, the retailer will collect the empty cards to return to Earthworks System where they will be reprocessed in printable sheets and resold to printers to make new cards.

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