The Daily W has received 3,500 downloads since the start of the promotion.

W magazine is hosting a 21-day sweepstakes to win prizes from its gift guides, with readers entered into the giveaway when they share the day's post from the Daily W iPad app via email or social media. The holiday-themed '21 Days of Christmas' sweepstakes is posted each day on Facebook, highlighting a product featured in the daily gift guides curated by W's editorial team. These guides have themes such as kids stuff, modern love, luxe life, great gadgets and home sweet home.

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