Male-Targeted QR Code Campaign Features Customized Shaving Sets

Male-Targeted QR Code Campaign Features Customized Shaving Sets

eShave's public ad campaign is geared towards the user group most likely to use this technology.

Emma Hutchings
  • 6 december 2011

eShave, the collection of men’s shaving products, has launched a QR code campaign with posters on telephone kiosks in Manhattan, New York. The public ad campaign “All a Man Needs” invites customers to scan the code using their smartphone, which takes them to eShave’s website. There are eight different posters, each featuring one of eShave’s customized shaving sets and linking to a different landing page each time.

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