Marketers ‘Gamify’ Brand Loyalty Rewarding Online Engagement [Future Of Gaming]
Crowdtap is a web-based network that enables marketers to connect with their most engaged consumers online and reward them with VIP access for active participation.
In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Exclusive Access. One example of this mechanic is Crowdtap is a web-based network that enables marketers to connect with their most engaged consumers online and reward them with VIP access for active participation. Users connect to the platform using their Facebook profiles and answer a series of questions which allow brands to target them based on their interests. Members can view opportunities to participate with brands by performing real-time research, collaboration or powerful word-of-mouth marketing. As users earn badges and reputation for their contributions, the platform opens up more activities to them and the chance to earn more valuable rewards.
To learn more about what’s going on in the gaming space today, order a copy of PSFK’s Future of Gaming report.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.