Marketers ‘Gamify’ Brand Loyalty Rewarding Online Engagement [Future Of Gaming]

Marketers ‘Gamify’ Brand Loyalty Rewarding Online Engagement [Future Of Gaming]
technology

Crowdtap is a web-based network that enables marketers to connect with their most engaged consumers online and reward them with VIP access for active participation.

Timothy Ryan, PSFK Labs
  • 30 december 2011

In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Exclusive Access. One example of this mechanic is Crowdtap is a web-based network that enables marketers to connect with their most engaged consumers online and reward them with VIP access for active participation. Users connect to the platform using their Facebook profiles and answer a series of questions which allow brands to target them based on their interests. Members can view opportunities to participate with brands by performing real-time research, collaboration or powerful word-of-mouth marketing. As users earn badges and reputation for their contributions, the platform opens up more activities to them and the chance to earn more valuable rewards.

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