Ikea Campaign Highlights The Craftsman To Transform Consumer Perceptions

Ikea Campaign Highlights The Craftsman To Transform Consumer Perceptions
Advertising

Shoppers were encouraged to view the store as a place where they could create their own custom home.

Emma Hutchings
  • 15 december 2011

Earlier this year, agencies MEC and Ogilvy & Mather were given the task of increasing the amount IKEA customers spend per transaction, which had seen only a 2% growth during 2010. Mashable‘s case study shows how they achieved this through ethnographic research and an integrated marketing campaign.

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