The new advert illustrates the power of positive thinking and its rewards.

This new ad for Bacardi’s Martini brand follows a young Italian man in split-screen as he goes through his day. On the one side he is confident and seizes the many opportunities that come his way, on the other he is more reserved and unsure of himself. The commercial suggests that you make your own luck in life and reap the rewards. ‘Luck is an Attitude’ was created by ad agency Fred & Farid Paris and directed by Peter Thwaites of production company Gorgeous. You can view the commercial below, along with a ‘Making of’ video:

This content is available for Premium Subscribers only.
Already a subscriber? Log in