Martini Commercial Declares Luck Is An Attitude [Video]

Martini Commercial Declares Luck Is An Attitude [Video]
technology

The new advert illustrates the power of positive thinking and its rewards.

Emma Hutchings
  • 2 december 2011

This new ad for Bacardi’s Martini brand follows a young Italian man in split-screen as he goes through his day. On the one side he is confident and seizes the many opportunities that come his way, on the other he is more reserved and unsure of himself. The commercial suggests that you make your own luck in life and reap the rewards. ‘Luck is an Attitude’ was created by ad agency Fred & Farid Paris and directed by Peter Thwaites of production company Gorgeous. You can view the commercial below, along with a ‘Making of’ video:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.