In Brief

The restaurant chain will run TV, print and digital ads focusing on some of its providers.

McDonald’s has recognized that more and more consumers want to know about the ingredients in their food and where they come from, with increasing interest in sustainable farming and local food movements. So next year the biggest fast food chain in the world will launch a new campaign featuring four of its beef and produce providers in America.

The ad campaign, which will run throughout 2012, will include TV, print and digital elements. The four food suppliers who will be focused on are Frank Martinez and Jenn Bunger, who grow potatoes, Dirk Giannini, who grows lettuce, and Steve Fogelsong at Black Gold Ranch, who provides them with beef. McDonald’s US chief marketing officer, Neil Golden, said:

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