In Brief

How do we keep people motivated as they attempt to reach their goals? Game developers are incorporating playful competition into their platforms, enabling people to compete amongst themselves and also the larger online community.

In our research for The Future Of Gaming report, our consulting team noticed that as a way to encourage people to continually surpass their previous bests and remain motivated as they attempt to reach their goals, game developers are incorporating playful competition into their platforms, enabling people to set specific challenges against friends or track their progress against the larger community.

Below are the key examples falling under the ‘Mechanics That Drive People To Action: One-Upsmanship’:

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