Media Sales Company Tests Digitally-Enabled Phone Kiosks In New York City
Titan's out-of-home advertising extends to deliver HD video and static image displays at payphones.
Titan, the media sales company specializing in out-of-home advertising, is testing a digital outdoor platform that could provide new advertising solutions for brands. As the company owns the largest inventory of phone kiosks in New York City (2,552 payphones at 1,762 phone kiosk locations), it is trialling three digitally-enabled kiosks in Times Square.
The digital phone kiosk displays deliver HD video and static images with an ad rotation of seven seconds. Brands that have signed up to have their adverts featured during the trial include Coors, Braun, H&M, VH1, Uniqlo and American Airlines. Titan’s chief commercial officer, Scott Goldsmith, said: