Topman branches out into branded media and offers an insight into fashion, film, music and art.

The menswear retailer Topman is delving into the world of media with a new monthly digital magazine. Topman Generation launched yesterday and is accessible globally through a link on Topman’s website so you don’t need to download a dedicated app. The cross-platform magazine is viewable on desktops, tablets and smartphones, and has been designed by M&C Saatchi.

The former Dazed Digital arts and culture editor John-Paul Pryor is in charge of content and the magazine will offer a cultural insight into fashion, film, music, sport and art. Items of clothing that are worn in the photo features will be linked and available for immediate purchase on the main site.

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