Microsoft Tags Encourage Airport Spending

Microsoft Tags Encourage Airport Spending
technology

Passengers at the Dallas Airport can now scan barcodes to receive deals and discounts.

Yi Chen
  • 5 december 2011


Dallas-Fort Worth International Airport (DFW) is now using Microsoft Tags to boost retail sales at the airport. Passengers to one of the biggest airports in the U.S. can scan colored barcodes (known as Tags) with their smart devices to receive coupons and discounts to use at stores and restaurants across the terminals. The Tags can be found scattered around the airport, from the ticket halls to boarding gate areas and even its Skylink vehicles.

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