Passengers at the Dallas Airport can now scan barcodes to receive deals and discounts.

Dallas-Fort Worth International Airport (DFW) is now using Microsoft Tags to boost retail sales at the airport. Passengers to one of the biggest airports in the U.S. can scan colored barcodes (known as Tags) with their smart devices to receive coupons and discounts to use at stores and restaurants across the terminals. The Tags can be found scattered around the airport, from the ticket halls to boarding gate areas and even its Skylink vehicles.

Jeff Fegan, Dalls-Fort Worth Airport CEO is pleased with the new initiative and commented:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in