Mobile Game Entices Theme Park Attendees With Exclusive Access [Future Of Gaming]

Mobile Game Entices Theme Park Attendees With Exclusive Access [Future Of Gaming]
technology

The Skip The Line mobile application combines location-based gaming with exclusive access and rewards at Six Flags Amusement Parks.

Timothy Ryan, PSFK Labs
  • 30 december 2011

In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Exclusive Access. One example of this mechanic is the Skip The Line mobile application. Amusement park chain Six Flags partnered with Q&A site Ask.com to create a mobile trivia application that combines location- based gaming with exclusive access and rewards. Ask.com’s ‘Skip the Line’ mobile trivia game application launches on a user’s phone based on their proximity to a Six Flags Amusement Park (within two miles). Gamers answering questions correctly earn points and the chance to win exclusive ‘jump the line’ consideration at the theme parks.

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