Moschino Runs A Facebook Photo Campaign To Overcome Language Barriers

Moschino Runs A Facebook Photo Campaign To Overcome Language Barriers
technology

Italian fashion brand incorporates a picture-based social media campaign to target fans globally.

Yi Chen
  • 22 december 2011


Italian fashion label Moschino has recently launched a Facebook application that engages with fans worldwide. The Pic Me app  allows users to upload photos and choose from one of four branded Polaroid-like frames. The design of the frames include polka dots, stripes, checkerboard pattern and questions marks.  The user can also type a personalized note and then share the photo with friends and family. Fans can also have their photos posted on Moschino’s website.

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