Moschino Runs A Facebook Photo Campaign To Overcome Language Barriers

Moschino Runs A Facebook Photo Campaign To Overcome Language Barriers

Italian fashion brand incorporates a picture-based social media campaign to target fans globally.

Yi Chen
  • 22 december 2011

Italian fashion label Moschino has recently launched a Facebook application that engages with fans worldwide. The Pic Me app  allows users to upload photos and choose from one of four branded Polaroid-like frames. The design of the frames include polka dots, stripes, checkerboard pattern and questions marks.  The user can also type a personalized note and then share the photo with friends and family. Fans can also have their photos posted on Moschino’s website.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.