Moschino Runs A Facebook Photo Campaign To Overcome Language Barriers
Italian fashion brand incorporates a picture-based social media campaign to target fans globally.
Italian fashion label Moschino has recently launched a Facebook application that engages with fans worldwide. The Pic Me app allows users to upload photos and choose from one of four branded Polaroid-like frames. The design of the frames include polka dots, stripes, checkerboard pattern and questions marks. The user can also type a personalized note and then share the photo with friends and family. Fans can also have their photos posted on Moschino’s website.