Italian fashion brand incorporates a picture-based social media campaign to target fans globally.

Italian fashion label Moschino has recently launched a Facebook application that engages with fans worldwide. The Pic Me app  allows users to upload photos and choose from one of four branded Polaroid-like frames. The design of the frames include polka dots, stripes, checkerboard pattern and questions marks.  The user can also type a personalized note and then share the photo with friends and family. Fans can also have their photos posted on Moschino's website.

The picture-based app ensures that everyone can participate and eliminates any language barriers. The new Facebook initiative is to increase awareness and traffic to the newly redesigned Moschino website that now incorporates a community section.

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