Motivating Everyday Green Behavior With Real Rewards [Future Of Gaming]
PSFK spoke about the Future Of Gaming with Recyclebank, online platform that rewards individuals with points and cash rebates for making environmentally conscious decisions both on and offline.
The PSFK consulting team has noticed that gaming systems are tapping into people’s inherent desire to be rewarded for their positive behaviors, developing creative ways to connect real world actions with earning points or currency.
One company operating in this space is Recyclebank–an online platform that rewards individuals with points and cash rebates for making environmentally conscious decisions both on and offline. Users register with the site and can commit to a number of pledges that include using less energy, increasing their at home recycling, or learning how they can be more environmentally friendly in their neighborhood. The platform rewards every-day decisions with grocery store savings, drugstore coupons, and discounts from participating brands. Kashi and Ziploc have really pioneered their partnership to motivate people to recycle their packaging. Registration is currently only open to residents of the US and UK. PSFK spoke with the Chief Revenue Officer of Recyclebank, Samantha Skey.