Multi-Faceted Karl Lagerfeld App Builds Awareness For Upcoming Fashion Collection

Multi-Faceted Karl Lagerfeld App Builds Awareness For Upcoming Fashion Collection
technology

Net-a-Porter's app combines gaming, contests, insider access and augmented reality.

Emma Hutchings
  • 21 december 2011

Online retailer Net-a-Porter is building pre-launch buzz for its upcoming Karl collection with a mobile app that includes a “Find Karl” game, a sneak peek at garments and the chance to “Karlify” yourself.

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