Net-a-Porter's app combines gaming, contests, insider access and augmented reality.

Online retailer Net-a-Porter is building pre-launch buzz for its upcoming Karl collection with a mobile app that includes a “Find Karl” game, a sneak peek at garments and the chance to “Karlify” yourself.

The Net-a-Porter Karl app is separated into four sections on a rotating cube. iPhone users can play the “Find Karl” game by tilting the device to move a marble around a monochrome maze and collecting all five Karl heads before the timer runs out. Those with the fastest times can see their high score on the leaderboard and the player who was the quickest to complete the maze as of January 24th will receive $1,000 to spend at Net-a-Porter.

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