The web TV streaming giant dukes it out with its main competitor HBO Go.

Netflix Inc. (NFLX) Chief Executive Officer Reed Hastings said he sees an “arms race” to dominate Web-based TV viewing, with Time Warner Inc. (TWX)’s HBO Go service his top competitor.

“The competitor we fear most is HBO Go,” Hastings said today at a UBS media conference in New York. “HBO is becoming more Netflix-like and we’re becoming more HBO-like. The two of us will compete for a very long time.”  Bloomberg

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in