Retail toy store opens virtual stores in New York airports and 40 New Jersey transit stations.

ew York commuters that wish to buy select toys from retailer Toys R Us this holiday season can try out the company’s QR code-enabled virtual store, which is debuting on billboards located at the city’s airports and 40 New Jersey transit stations. Commuters scan the QR code displayed next to the featured product, which takes them to a m-commerce enabled web portal, Mobile Commerce Daily reports. There, consumers enter billing and shipping information to complete their purchase.

This is similar to a campaign by Sears and Kmart last month.

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