Nike’s Better World Campaign Requires Better Marketing [Headlines]

Nike’s Better World Campaign Requires Better Marketing [Headlines]

The athletics brand needs to update their advertising campaigns so that people know more about their sustainable projects.

Dory Carr-Harris, PSFK
  • 8 december 2011

In the late 1980s, shortly after I grew out of my Velcro Roos (you remember, the shoes with the pockets), I caught the Nike bug. Everyone at school had Nikes. An older cousin gave me the Jordan Wings poster for Christmas. My best friend had the Jordan IV’s that came out in 1989. I remember seeing Nike commercials as a kid, the “is it the shoes?” campaign featuring Spike Lee. Nike’s ad blitz had a profound effect on me. Seeing the shoes everywhere, and their association with Michael Jordan, made me want them so BADLY!

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