Nike Urges Fans To Fight Winter With Interactive Game And Win Daily Prizes

Nike Urges Fans To Fight Winter With Interactive Game And Win Daily Prizes
technology

The sportswear brand launched an interactive gaming campaign to promote its cold-weather performance apparel. Players can win Nike Fight-Back Pack and be entered to meet Nike's athletes.

Alice Chan
  • 6 december 2011

Nike launches its new “Fight Winter” campaign that challenges fans to retaliate against winter through three mini-games experience. The campaign, in collaboration with B-Reel Films, promotes Nike’s cold-weather performance apparel line, such as the Nike Free TR Winter Training Shoes, by creating a cinematic experience that features athletes battling through wind, rain, and snow. The interactive video games let users become Nike’s top professional athletes — Greg Jennings, Alex Morgan, and Allyson Felix — to pass through a gauntlet of winter training exercises. Players can submit their daily scores to win prizes and enter for a chance to meet the athletes. The campaign is running now until December 15.

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