Lifeline partners with the online social network to reach out to those needing help.

Facebook has launched a new function where users can flag their friend's content if it's deemed suicidal. Once the suicidal content has been reported, Facebook sends an e-mail to that person to encourage them to call the National Suicide Prevention Lifeline. There's even an option to have a confidential chat with a counselor online by clicking through a link.

Lifeline, a suicide prevention organization, has been working with Facebook since 2006. In a recent press release, John Draper, Project Director for Lifeline, stated that:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in