In Brief

According to new research from Ipsos Media CT the amount of people using internet-connected TVs has increased and diversified.

Ipsos gathered the data from a sample of 2,013 British adults, merging research from the two most recent editions of its quarterly Technology Tracker survey (April and July).

Methods of accessing the internet on a TV screen included internet-connected TVs, computers, games consoles and Blu-ray players – 83% of the sample owned this equipment, but only 16% used it to access the internet on a TV screen.

Media Week

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